Flook Is A Gen Z Aimed Skincare Line That Asks 'Do You Even Moisturize, Bro?'

Branding for Flook, designed with studio Rugged Coastal, is evocative of sea kelp, one of the primary ingredients in the brands’ skin care products. The logo is also reminiscent of seaweed, and different pieces of copy on the label receive the wavy treatment, another callback to the kelp used in Flook formulations. The color palette includes sea-inspired blues and greens, further tying the brand to its marine-derived ingredients.