Brand Identity & Experiential
Eyes on the road.
20/20 Onsite is a vision care center on wheels. They were looking to expand their fleet and wanted a refreshed brand that allowed them to enhance accessibility and reach even more patients. Every design element from the logo mark to the vehicle wrap needed to be easily recognizable and communicate 20/20 Onsite’s offerings clearly. We wanted to give them an elevated brand refresh that wasn’t a total departure from where they started. We kept their signature bright yellow and created a logo that gave a subtle wink to vision care.