Meat with culture.

ASmallGood is a family run salumeria in Rockport, Maine focused on re-imagining traditional techniques. Through the use of native cultures and flavors, they create products with a sense of place that couldn’t be made anywhere else.

When re-designing their identity, we knew that we had to do something that didn’t feel traditional like many other brands in their category, yet still embodied and honored the craftsmanship and their unique process of making small goods. We designed a dynamic new word mark that has the ability to flex and change as their products do over time. We also refreshed their packaging with a unique color coded system that helps to easily differentiate between their products while simultaneously juxtaposing their clean identity and standing out on the shelf.