Brand Identity, Creative Campaign, Web, Packaging & Experiential
Train like never before.
CompTrain is a fitness program embedded in the philosophy of maintaining a competitive growth mindset. Known for training world-renowned, elite competitors for the games – we needed to develop an identity system built as well its athletes. The system was pushed through apparel, elite competition booths & banners at elite competitions like Wodapalooza, and digital.
In the era of 2020 – their model shifted when athletes were unable to physically train in-person at their gyms. What started as a quarterly campaign push to post workouts on their Instagram page – quickly exploded into an at-home movement of working out, competing, sharing scores and getting motivated. With great success – we launched the CompTrain app. Check out our case study for the greatly successful competitive app here.
Video Production : Timber & Frame
Photography: Ben Macri Photography, Jordan Samuel