Creative Office Resources
Spaces that move us forward.
Creative Office Resources is the result of two industry leaders merging together. Creative Office Pavilion, a leading Herman Miller dealer, and Office Resources, a leading Knoll dealer are experts in their field. With a combined 60+ years of experience we were tasked with creating a new identity that not only set them apart from the crowd, but also brought their new found partnership to life.
In the end, we created a vibrant brand to compliment COR’s work while also paying homage to their partners. The line-work graphics are inspired by the furniture COR works with everyday and serves as the supporting character to the brand. It speaks to their ongoing process while connecting the identity back to the logomark and MillerKnoll. Messaging and tone puts people first while describing how the spaces COR creates make us feel, enhances our behavior, and affects culture.