Better dental care is right under your nose.

A healthy smile is vital to your overall health. And at Falmouth Dental – they offer a personalized, thorough experience aimed at prevention, so your smile is healthy inside and out. The goal of this campaign was to captivate quality clientele that want a partner in their oral health to keep their teeth happy and bright.

We abandoned the classic stock photography of blue and white offices and scary dental tools – and built visuals around the people they serve. Our concept was to draw attention to the mouth in a playful and engaging way – to communicate that better dental care right under their nose.