The best thing between two buns.

Miller’s Famous Sandwiches approached us with a need for a branding refresh in order to kickstart a franchise expansion for the heritage brand. Miller’s has been handcrafting quality since 1972, 50 years of roast beef perfection. The wordmark refresh was inspired by the original Miller’s Famous restaurant signage in East Providence (1972), a bold and impactful mark that reflects that they are a community staple. We built a system that could evolve and expand over multiple locations and stack up against other franchise brands, while remaining true to their origin.

Check out the feature of the brand in QSR Magazine.