Form, meet function.

Tyler Karu designs timeless, thoughtful interiors with a sense of utility and purpose. We handcrafted a custom wordmark that could stand strong on its own, while still pairing tastefully with her work without disruption.

We noticed when looking through her photography – she wasn’t afraid to use color while still creating a beautifully livable space. We used this to inspire a utilitarian palette – with moments of rich color to compliment her interior design methods. We expanded her identity system through web – with intention to prioritize white space, hero photography, and create micro animations to elicit interest and create a modern feel.