• Strategy
    Design
    Development
    Rollout & Launch
    Data & Analytics

    Rugged Coastal is a creative studio offering strategy and design across all platforms. We use research, analytics and design to move brands and products forward in thoughtful, meaningful ways. We are highly collaborative in our process both internally and with our clients. Whether it’s on the development or execution side our work is heavily strategy focused. The studio works with a wide range of clients both regionally and nationally.


  • Branding

    Brand Strategy
    Naming
    Brand Positioning
    Creative Direction
    Brand Voice
    Identity Development
    Brand Guidelines
    Logo & Logotype Design
    Custom Typography
    Color Theory
    Photo Curation
    Packaging
    Print
    Book Design
    Signage & Wayfinding
    Interior Design & Retail

  • Product Design &
    Development

    Website Design & Development
    App Design & Development
    Product Architecture
    Product Strategy
    Agile Sprints
    User Experience
    User Flows
    Prototypes
    Testing and Analytics
    SEO
    Digital Experience

  • Apparel Design
    & Sourcing

    Trend Research
    Product Line Strategy
    Product Line Concept
    Color Studies
    Labeling
    Style Guide
    Graphics & Print Patterns
    Product Design
    Tech Pak
    Sourcing (US & International)
    Production & Prototyping
    Packaging 

  • Content

    Content Development
    Curation
    Lifestyle Photography
    Studio Photography
    Video
    Commercials
    Copywriting
    Animation
    Social Media Strategy


  • We’re passionate about design and problem-solving.

  • Whether we are working with an individual client or integrating within a larger team, we believe in the power of collaboration and we don’t beat around the bush. Strategy and thoughtful communication always make the end product stronger and it allows us to get to viable results in a timely fashion. We put a high value on our team being able to move and think quickly. We work hard to get to the point and solve the problem at hand.

  • RJ Condon

    RJ Condon is a designer and creative director from Cape Cod, Massachusetts currently living and working in Portland, Maine. He founded Rugged Coastal in 2015.
  • Rob Ragonese

    Rob Ragonese is a designer and art director from Central Massachusetts currently living and working in Portland, Maine. He holds a BA in Graphic Design from Maine College of Art.
  • James Sobol

    James Sobol moved to Maine with his wife and daughter from Brooklyn where he spent years working in the apparel industry as a graphic designer / product developer.
  • Dragos Stancu

    Dragos Stancu is a full-stack developer living in Boston, Massachusetts. Originally from Romania, Dragos has 20+ years of experience developing everything from websites to apps.
  • Ryan Fonk

    Ryan Fonk is a user experience designer and developer. Originally from Montana, Ryan moved to Seattle before making his way to the East Coast and joining Rugged Coastal.
  • Samantha Tiscia

    Samantha Tiscia is a designer living in Portland, Maine. She studied graphic design at Parsons and holds a BA in Marketing Psychology from Saint Anselm's College.