Naming, Brand Identity, Digital & In-Store Experiential
A New England based seafood franchise restaurant with authentic Maine roots focused on freshness and quality.
We developed a brand identity focused around the owner’s grandfather, a well known Maine guide and outdoorsman. This gave us access to an archive of old photos which we paired with modern typography treatments and custom illustrations. We applied the brand identity to everything from signage and wayfinding, to interiors and graphics, to a menu system design and digital content.
Direction: R. Condon
Lead Designer: J. Sobol
Additional Support: K. Murphy, R. Ragonese
Photography: R. Ragonese
Deliverables: Naming, Brand Identity, Interiors, Menu System Design, Signage, Photography, Website